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Companies that protect cash cows from themselves usually just get cannibalized by someone else instead. And if Ford really did outsell Wrangler in April, that's not because of the Recon, it hasn't even shipped. Bronco's been gaining on Wrangler for years on its own merits with newer interior...

Makes sense to me, tracks with the roadmap. Cannibalization isn't really the right way to think about it imo — jeep didn't have a choice here. Wagoneer S tanked, EV demand cratered, and the Recon was already locked into STLA Large platform. Adding ICE is salvaging the platform investment. Also...