Jeep Recon Pricing Thoughts

[greenguy]

I like what I see so far but pricing will be the biggest factor for me (besides specs). I am looking for max 50k base starting or I will lose interest quickly.

The Wrangler 4xe starts at 54k, granted that is a trim added on top of an already pricey lineup but I think that's a line in the sand for me and many others. I read that Car and Driver is estimating $60-80k based on trim. I hope they're wrong..

 

[bek1]

Yeah, $50k sounds good. When we start talking about $70k-$80k, I just don't know. The appearance of the vehicle is decent, but doesn't blow me away. I'm going to need something really special to make me part with $60k+.

 

[Wanderer]

If it did come in near 50 that would wipe out rivian

 

[Lonestar1]

It's being positioned against the Land Rover Defender, which starts at $53,500.

So, we might expect a similar price point. Mid-50's. But is that before or after the $7500 tax credit? I doubt Jeep will want to leave all that money on the table. That might pull the starting price up to 60K or a bit more.

But there's also the Wrangler to consider. The Recon is supposed to slot in below that.

The Wrangler 4xe starts at around $55k. So, the Recon starting price would have to be less than that -- figure around $50K -- if it was a plug-in hybrid. To that figure, we can add whatever premium Jeep thinks people are willing to pay to get full electric over PHEV. I have no idea how to calculate that, so I'm just going to guess that it's equal to the $7500 tax credit.

So, my estimate is high 50's to low 60's.

 

[MaskedRacerX]

I'm thinking low-to-mid-60s given the battery size they'll likely need.

re: the Wrangler 4xe, a PHEV has all the electric components, plus all the ICE components, there's a lot of double dipping in parts and cost - so the 4xe is a tricky price comparison.

Seems like most of the AWD, mid-performance full sized SUVs are hitting that mid-60s mark, and going up as they add bigger batteries/higher performance.

The new Kia EV9 that was just announced starts at $53K, but the first AWD model, with a 260 mile range is $63K. A dual motor / 260 mile standard pack R1S is $78K (but that's a more boutique brand).

But a lot will come down to battery/range, and performance/motor configuration.

 

[LoneWolfO6]

They should have made it look more like a Jeep, maybe the Jeep Wrangler, and not the flexed Renegade look alike it is currently?!

 

[MaskedRacerX]

They should have made it look more like a Jeep, maybe the Jeep Wrangler, and not the flexed Renegade look alike it is currently?!

The Wrangler "look" is reserved for the Wrangler, and this isn't meant as a replacement. This is meant to drop into the space between something like a GC and the Wrangler - while also being as battery efficient as possible.

The latter is where a BEV Wrangler is going to have the most problems, so I'm not surprised Jeep (aka Stellantis) wants to make their first BEV product a good representation of effective BEV vehicles by going with a more efficient design.

If they can get 300 miles (EPA) out of this, they'll have a winner!