Jeep CEO: We're still all-in on Recon. It's legit and fun; people love it.

[Administrator]

https://www.autoblog.com/news/jeep-doubles-down-on-the-all-electric-recon-as-ev-sales-slide

When Jeep CEO Bob Broderdorf was asked in a recent interview whether the current market conditions and recent developments would affect the launch of its all-electric off-roader, the Recon, this is what he had to say:

Broderdorf quickly and unequivocally responded by saying, “If the car wasn’t cool, or I didn’t love it, maybe I would be thinking about [canceling] it. But I can’t wait to get you in a Recon. It’s legit. You’ll like it. It’s fun. I can sell that car, the brand; people love the car. We’re all-in on Recon. So no, it’s not going anywhere.” Bob’s enthusiasm for the Recon seems to stem from the fact that it is a true Jeep, built for enthusiasts, with the benefits of EV technology.​

 

[dhonkaz]

I’m starting to get annoyed. They said early 2026. I know I’ve waited 4 .5 years for it, but I’d just like some info. Tell me June? May?
I get it, the Toluca plant has limited capacity and is banging out Cherokees like crazy and they’re selling like hot cakes. But at this point if I get a notice that my R2 pre-order from Oct 2024 can be fulfilled before the Recon is available, I’ll go for it. I know I was far down the R2 list, but sounds like lots would prefer skipping the Launch Edition. At least that would buy us time to wait for the Recon Overland since we don’t really off-road and need the skid-plates.

 

[MattM]

Jeep was probably waiting to unveil more Recon info until the R2 reveal.
Rivian's put Jeep in a tough spot. What is the Recon going to do better than the R2? And for $20,000 more?
My hopes are Jeep drops the starting MSRP to $45k and tries to do some actual volume with the Recon.