Jeep Recon Pricing Thoughts

[greenguy]

I like what I see so far but pricing will be the biggest factor for me (besides specs). I am looking for max 50k base starting or I will lose interest quickly.

The Wrangler 4xe starts at 54k, granted that is a trim added on top of an already pricey lineup but I think that's a line in the sand for me and many others. I read that Car and Driver is estimating $60-80k based on trim. I hope they're wrong..

 

[bek1]

Yeah, $50k sounds good. When we start talking about $70k-$80k, I just don't know. The appearance of the vehicle is decent, but doesn't blow me away. I'm going to need something really special to make me part with $60k+.

 

[Wanderer]

If it did come in near 50 that would wipe out rivian

 

[Lonestar1]

It's being positioned against the Land Rover Defender, which starts at $53,500.

So, we might expect a similar price point. Mid-50's. But is that before or after the $7500 tax credit? I doubt Jeep will want to leave all that money on the table. That might pull the starting price up to 60K or a bit more.

But there's also the Wrangler to consider. The Recon is supposed to slot in below that.

The Wrangler 4xe starts at around $55k. So, the Recon starting price would have to be less than that -- figure around $50K -- if it was a plug-in hybrid. To that figure, we can add whatever premium Jeep thinks people are willing to pay to get full electric over PHEV. I have no idea how to calculate that, so I'm just going to guess that it's equal to the $7500 tax credit.

So, my estimate is high 50's to low 60's.

 

[MaskedRacerX]

I'm thinking low-to-mid-60s given the battery size they'll likely need.

re: the Wrangler 4xe, a PHEV has all the electric components, plus all the ICE components, there's a lot of double dipping in parts and cost - so the 4xe is a tricky price comparison.

Seems like most of the AWD, mid-performance full sized SUVs are hitting that mid-60s mark, and going up as they add bigger batteries/higher performance.

The new Kia EV9 that was just announced starts at $53K, but the first AWD model, with a 260 mile range is $63K. A dual motor / 260 mile standard pack R1S is $78K (but that's a more boutique brand).

But a lot will come down to battery/range, and performance/motor configuration.

 

[LoneWolfO6]

They should have made it look more like a Jeep, maybe the Jeep Wrangler, and not the flexed Renegade look alike it is currently?!

 

[MaskedRacerX]

They should have made it look more like a Jeep, maybe the Jeep Wrangler, and not the flexed Renegade look alike it is currently?!

The Wrangler "look" is reserved for the Wrangler, and this isn't meant as a replacement. This is meant to drop into the space between something like a GC and the Wrangler - while also being as battery efficient as possible.

The latter is where a BEV Wrangler is going to have the most problems, so I'm not surprised Jeep (aka Stellantis) wants to make their first BEV product a good representation of effective BEV vehicles by going with a more efficient design.

If they can get 300 miles (EPA) out of this, they'll have a winner!

 

[JungGravy]

It's being positioned against the Land Rover Defender, which starts at $53,500.

So, we might expect a similar price point. Mid-50's. But is that before or after the $7500 tax credit? I doubt Jeep will want to leave all that money on the table. That might pull the starting price up to 60K or a bit more.

But there's also the Wrangler to consider. The Recon is supposed to slot in below that.

The Wrangler 4xe starts at around $55k. So, the Recon starting price would have to be less than that -- figure around $50K -- if it was a plug-in hybrid. To that figure, we can add whatever premium Jeep thinks people are willing to pay to get full electric over PHEV. I have no idea how to calculate that, so I'm just going to guess that it's equal to the $7500 tax credit.

So, my estimate is high 50's to low 60's.

I tried getting LR to build me a base Defender. But since they're selling $120k Defenders faster than they can build them, they can't even be bothered to communicate with "basic" customers.

Anyway, exremely glad I didn't fall far down that rabbithole. I dont think the Recon will stack up against the size and capability of a $90k Rivian. But it might steal some customers at the $65k mark. I'm willing to shell that out (after tax credits) for a top spec. But I'm concerned initial demand may drive dealer gouging like the Defender and Bronco

 

[Signing Spock]

Probably wishful thinking on my part, but I’m over here hoping for an affordable Recon. If they do models like the Wrangler; Sport, Willys, Sahara/Overland, Rubicon, etc. with the Sport still being AWD but starting at mid 40s, that’d be very interesting to me…although, I’d admittedly want the Willys or Rubicon, something 50K+ is just wild to me for the size of these vehicles. From what we’ve seen, these are about the size of an XJ Cherokee. Not a LR Defender. If it ends up being larger than I’m thinking then of course I’d be alright with starting at 50K…but laying that much for a small SUV is a big OOF for this buyer lol

Maybe that’s just me being a cheapass but for the size, I just don’t see the benefit. If it can actually get 300 miles of range or more, that’d help swing my opinion too I guess.

 

[Recon]

Thoughts on pricing… Jeep needs to recapture market share. We’ve all seen their sales numbers post covid. They’ve lost a massive amount of market because of high prices, mediocre quality and infrequent updates.

Also, they can’t be thinking BEV only, that fad was a flash in the pan and consumers want more practicality now. BEV is coming, but that’s 10-15 years out before the infrastructure is in place to make it mass market.

So, if Jeep wants to sell a lot of vehicles now and recapture market share, here’s what I would do:

1. Mild hybrid starting at $38k. 1.5kwh battery.
2. Plug-in Hybrid starting at $52k. 20kwh battery.
3. BEV starting at $65k. 140kwh battery.

The mild hybrid has Laredo, Limited and Trailhawk trims, thus keeping it mass market and affordable. These are the high unit sales models. They are not eligible for federal rebate.

The Plug in hybrid and BEV get Trailhawk, Limited, Overland and Summit trims (pushing MSRP to just below $80k for Summit) These are eligible for the $7500 federal rebate.

just my $0.02

 

[AMC4x4]

BEV's are not "10-15 years out."

 

[Screen Protech]

It's crazy how much they are charging. And how much people are willing to pay. I know several people that paid over sticker on CT just to be the first one to have one.

 

[TBCreative67]

Yeah, with Scout shooting for a starting price of $50K, the Traveler EV will be worth the wait, if the Recon starts at $10K higher. Rivian UX base tech, body-on-frame, live rear axle, 10"+ ground clearance, 35" BFGs, the list goes on! It's looking like a no-brainer to wait until '27. I reserved mine the moment Scout revealed them on stage. I reserved an R2 after RJ introduced it too, but I think the Traveler may be the perfect EV SUV. I"ve been looking forward to the Recon since Ralph first introduced it, over 3 years ago, but now Jeep will have to deliver something pretty amazing and affordable to get my $$$.

In this form, the Recon is still tempting, I'm just sick of Jeep gouging us and not delivering on what would make it seem like you're getting your money's worth. If you watch the CES coverage of Scout on YouTube, especially Out of Spec Reviews, you'll see what I mean.

 

[Recon]

BEV's are not "10-15 years out."

Let me re state this… BEVs will be no more than 15% of the US market for at least 20 years. Right now it’s 8.9% of total auto sales and holding steady. If the $7500 goes away it’ll decline.
So, if you’re an auto manufacturer trying to capture market share, why would you want a slice of 8.9% of the market? I’d want my slice from the other 91% of the market.