Jeep Recon Pricing Thoughts

[greenguy]

I like what I see so far but pricing will be the biggest factor for me (besides specs). I am looking for max 50k base starting or I will lose interest quickly.

The Wrangler 4xe starts at 54k, granted that is a trim added on top of an already pricey lineup but I think that's a line in the sand for me and many others. I read that Car and Driver is estimating $60-80k based on trim. I hope they're wrong..

 

[bek1]

Yeah, $50k sounds good. When we start talking about $70k-$80k, I just don't know. The appearance of the vehicle is decent, but doesn't blow me away. I'm going to need something really special to make me part with $60k+.

 

[Wanderer]

If it did come in near 50 that would wipe out rivian

 

[Lonestar1]

It's being positioned against the Land Rover Defender, which starts at $53,500.

So, we might expect a similar price point. Mid-50's. But is that before or after the $7500 tax credit? I doubt Jeep will want to leave all that money on the table. That might pull the starting price up to 60K or a bit more.

But there's also the Wrangler to consider. The Recon is supposed to slot in below that.

The Wrangler 4xe starts at around $55k. So, the Recon starting price would have to be less than that -- figure around $50K -- if it was a plug-in hybrid. To that figure, we can add whatever premium Jeep thinks people are willing to pay to get full electric over PHEV. I have no idea how to calculate that, so I'm just going to guess that it's equal to the $7500 tax credit.

So, my estimate is high 50's to low 60's.